79p for an app? You must be joking! What a rip-off!!

After many months of simply “not getting around to it”, I finally submitted an update for my MakeMeAPass app. After I completed the submission, I decided to take a look at the reviews.

The app is sitting with a 3 star average, which isn’t bad. What surprised me was the fact that this average came from 5 star and 1 star reviews.

The 5 star reviews were positive, basically conveyed the sentiments of “good start, more to do”. Which is true. Very true.

The 1 star reviews were, as you can imagine, very negative. I came to conclusion that the negativity comes from people feeling cheated. They seem to think that 79p should get them an all-singing, all-dancing app, that’s updated every day for the rest of time.

I should have been a little clearer in the app’s description and indicated that it only supported one vendor, but, in my defence, I thought that was clear from the  screenshot I provided. Lesson learned.

Here are some of the 1star reviews, presented with a response, should the author come across them:

“0.79 for just one app. No further development. Dev’s like this are starting to give the App Store a bad name. To the dev, what is stopping you providing the ability to add all store cards & loyalty cards?”Apps take a *long* time to create and 79p represents a bargain, believe it or not.   Development was stalled for personal reasons, so please don’t criticize me for not providing updates when you’ve paid less than a cup of coffee. Please try to understand the effort that goes into something and remember that Apple take 30%, so I see 49p from each download. 49p!!  I’m one person, not a large company. I hold down a day job and tried to help people get the most out of Passbook with a simple app. I charge money to pay the hosting costs for the website.

“It says that it costs £0.79 but it took £3.16 out of my credit and the pass doesn’t work at all I WANT A REFUND!!!”Nothing to do with me. I set the price at 79p, but Apple charge you. If you want a refund, please contact them directly.

A truly awful app. Only one vendor supported and even that did not work A complete waste of money It wouldn’t let me put no stars !! – A bit harsh, but if it didn’t work, I can understand the frustration. An email would have been helpful to tell me what was wrong.

“£0.79 for one pass is a rip off!” – What gave you the impression there was more than one pass supported at launch? Why is 79p a rip-off for one pass? It took me weeks to understand the Passbook mechanism, write all the code and publish an app. For 79p, it’s actually a bargain.

“I want my money back. £0.79 just for one pass?!?!?”Same answer as above.

Apple have completely skewed people’s perceptions of software and how much it should cost. MakeMeAPass took about me about 12 hours from start to finish. I won’t mention all the work that went into the original website and the months of work that went into building PassVerse. I’ll also skip over the 15 years of experience I have in building software.

I don’t mind people feeling they aren’t getting value for money. That’s fine. It’s very personal. What I don’t like is this attitude that people have towards apps. They don’t magically come into existence. They take time, energy and perseverance to create. So the next time you’re about to rate an app with 1 star, please think about the human behind it. Get in touch with that person. Communicate your feelings towards their app. Give them a chance to respond.

And if you must slap the developer with a 1star review because you think 79p was a rip-off, please don’t do it from your £500 smartphone, whilst you’re sipping a £3 latte from Starbucks.